「Quiz on Korea」 is an international quiz competition aiming to promote interest in Korea among foreigners and enhance the country’s global image. Preliminary rounds are held at the Republic of Korea diplomatic missions around the world, and the winners from each participating country are invited to Korea to experience traditional Korean culture, visit major tourist attractions, and compete in the final round. The grand finale is broadcast on KBS 1TV and KBS World in about 190 countries to disseminate accurate information about Korea and promote Korea's rich diversity to audiences worldwide.